Role: UX / Visual Designer
Context: eCommerce B2B / B2C
As a Visual Designer I was responsible for building page layouts that improved the usability of Grainger’s web experience. We worked in an agile environment that consisted of IA’s, Researchers, VD’s, PO’s, PM’s, and Devs. We worked together with-in a design thinking process to help identify and fix customer pain points. We measured and tested our findings.
After evaluating existing personas, conducting research, and taking a deep dive into form best practices influence by Luke Wroblewski this produced an experience that was unobtrusive, frictionless and more pleasurable for the user.
The most important thing to keep in mind when designing a mobile app is to make sure it is both useful and intuitive. If the app is not useful, it has no practical value for the user and no one has any reason to use it. If the app is useful but requires a lot of time and effort, people won’t bother learning how to use it.
Principles I used to guide my mobile design decisions: